Our Story
We started local trekking in 2013 from Mingora to Kharkhari Lake via Kalam. That trip was accompanied by my cousins and university friends. It was a strenuous but an exciting trekking trip. That was the time that I fell in love with nature and decided to keep exploring it.
From time to time during the holidays we scouted various tourist spots in Swat, Pakistan. Maidan Meadow, Jahaz Meadows, Desan Meadows, Mahodand Lake, Spin Khwar Lake, Kharkhari Lake, and the mysterious Godar Lake are some of the places that we have traveled till now.
— Israr Khan
Mission
Explore the natural beauty of northern areas of Pakistan.
Promote the tourism industry of Pakistan.
Facilitate the foreign and local tourists.
Goal
To attract tourists and promote tourism to improve the tourism industry of Pakistan. We also aim to act on the Clean Green Pakistan Movement that was initiated by the Honorable Prime Minister of Pakistan, Imran Khan .
To accomplish this goal we dedicate a portion of our earnings for this cause. From this we invest in tree plantation, tourist area cleanliness, and awareness activities.
This will provide a healthy, clean, and green environment for our foreign and local tourists.
Vision
To explore the natural and unseen beauty of the Switzerland of Asia (Swat), Pakistan. To show the real face of peaceful, clean, and green Pakistan.